Step 5. Find Hope In People Who Want You At E3
So after all the big names have let you down, you still have work to do. This year I got to meet with some incredible indie games and I’ll be writing about them over the next few days. Deep Silver, Bethesda, CD Projekt Red, Indiecade, Focus Home Interactive and many others opened their arms to us and we were really happy to see their games. If you’re a game developer that didn’t think you got enough coverage during the show, drop me an e-mail and I’ll be more than happy to give it a look.
While a company like ours is checking out games for the first time, Gamespot and Destructoid are handing out Best of Show awards. Why? Because they were also invited out to pre-E3 events weeks ago to judge everything in advance on top of their exclusive show floor access. It makes award decisions incredibly difficult, especially when the difference between winning and losing may be just getting your hands on a controller. Do I understand why Microsoft targets the big outlets? I sure do. My site gets a fraction of IGN’s traffic, so the same hour with me carries a lot less weight than an hour with them. That doesn’t mean you need to lie to me.
In the meantime, the big will continue to remain big and the small media outlets like us will continue to wonder why they get treated so poorly.