Nokia Takes a Colorful Swipe at Apple in New Ad

Posted by on October 3, 2012 at 2:25 pm

Yellow is the new black.

Nokia has joined Samsung and other smartphone makers in cracking wise about Apple’s mama. In the following animated ad released yesterday on YouTube, Nokia pretty much calls Apple’s base of über loyal iPhone users a bunch of soulless drones. Yeah, that’s a HUGE stretch, I know.

The ad starts with a line of dreary drones waiting obediently at the Apple store to purchase the iPhone 5. They step up to the counter one by one, hand over their money, and are given identical grey phones. Finally, one asks if he can get one in a different color. The “Genius” behind the counter flips out, alarms sound, and in my favorite little detail, the other drones keep their distance from the interloper, treating him like he’s some kind of leper. You’re either with us or against us…

We see people walking this way and that with their colorful new phones, and then the ad closes with the tagline, “This is Lumia.”

Nokia is putting everything on the line with their new selection of multi-colored Windows-powered phones, so it figures that they would take a shot or two at the iPhone. Early previews of the Lumia 920 have been very positive, particularly for the phone’s low light-tuned Pureview Camera. Nokia certainly has an uphill battle ahead of them, but whether the new Lumias interest you or not, Nokia has at least created a phone that is markedly different than what is already out there. Apparently, Apple’s lawyers even used a Lumia as an exhibit in the trail against Samsung in August, saying, “Not every smartphone needs to look like an iPhone.” True.

You can’t watch this ad and not draw a comparison to Apple’s famous 1984 Macintosh commercial, which featured rows of grey-clad drones marching in unison and mindlessly watching a Big Brother-like figure on a screen. Has Apple become what they once condemned back in 1984? Nokia seems to think so.

Either way, we’ll leave you with the words spoken by the Big Brother dude in Apple’s 1984 commercial. Oh, how things have changed in a quarter century…

“Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology – where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail!”


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